Products, Services, and Company Background You should answer all of these questions for your freelance writer before they begin their engagement. Who are the personas, and for whom are you writing this specific piece of content? Do you want it to be written so it can apply to all personas, if you have more than one? How would the writing change to accommodate different readers? Do the tone, word choice, length, and/or structure need to be altered accordingly? Here are the basics that you should share with them for their first project with you that'll set them up for success in future projects: Personas Taking this time to train and prepare your writer to produce content at the start of your relationship will make your life much easier as you engage the writer in future projects. If you can get them up to speed on basics from the get-go, it's more likely you'll get what you're looking for earlier on, eliminate rounds of revisions, and decrease the back-and-forth that ends up delaying projects and burying you in email. Most productive freelancer writer engagements require up-front time investment - but it's a good use of time. Here's a free Invoice Template Generator to help you with that.) 1) Invest some time up-front. One of the best ways to kick off a partnership on the right foot is to set payment expectations upfront. (Any freelancers reading? Building a relationship is a two-way street. I appreciated this stuff when I was on the receiving end, too.) (FWIW, I've also worked as a freelance writer myself. So, here's how I've effectively worked with freelance writers to establish long-term relationships that require low time investment and produce good results that get us our money's worth. And that process is a little different than what you'd use managing your own internal writers. To help lower the overhead cost of outsourcing writing, you need to nail the process of communicating with and managing those freelance writers. One way you can screw that up is investing a ton of your time managing them, engaging in unproductive back-and-forth, and, ultimately, just redoing their work.
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